Wednesday, August 15, 2007

Cradle to Cradle

I am typically too impatient to sit through a half-hour-or-so webcast. Anxiety trumps patience and I move on to whatever is next. Last night, my modus operandi changed thanks to architect, designer, and author Bill McDonough. His presentation walks through Cradle to Cradle, his book/design philosophy that provides a framework for growing the things we want to grow; here's a link to the replay. It's a meaningful, terse talk that I highly recommend.

A few morsels I enjoyed:

  • Commerce is relatively quick, essentially creatively, highly effective and fundamentally honest because we can't exchange value too long if we don't trust each other.
  • In our lexicon, asphalt is two words assigning blame.
  • Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, accrues solar energy as a fuel, makes complex sugars and food, creates micro climates, changes colors with the seasons, and self replicates. Why don't we knock that down and write on it.
  • Competition: Comes from the Latin com-petare, which means strive together. We're looking at competition as a way of cooperating.
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Post-script (8/16/07): Just learned Bill McDonough is speaking at the upcoming (9/10-12) AlwaysOn GoingGreen conference at UC Davis. Ironically (with thanks to my friend Redwood), I'm slated to participate. Can't wait.

1 comment:

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