Tuesday, August 21, 2007

POTW: Andy Hargadon on the virtues of qualitative research

One of my favorite thinkers (let alone people), UCD wonder prof Andy Hargadon, chimes in with our post of the week, On the virtues of qualitative research. I've had the pleasure of teaching innovation and entrepreneurship with Andy. He is a rare breed in academia: Pragmatic, creative, market-centric and inspiring in his teaching. Andy gets shit done and makes a mark beyond research, publishing and classroom tutelage.

Here's an excerpt from this week's worthy POTW:

... qualitative research usually does not attempt to measure the same variables across a range of situation but rather it looks for for how new variables or new relationships can be found within a single situation--variables and relationships that nobody has yet identified and studied.

As Einstein and so many others have been credited with saying

"Not all that can be measured should be measured and not all that should be measured can be measured"

There is a great deal of value to be had in measuring our world--and a great deal of value in continually questioning the methods and results obtained by our current measures.

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