Tuesday, September 11, 2007

GoingGreen

This is my first ever smell-of-the-grease-pan, roar-of-the-crowd blog post. I'm parked in the Mondavi Center at UCD enjoying GoingGreen, Tony Perkins' latest and greatest production. The conference is superb -- a collection of top-tier VCs and green-tech execs populate the auditorium and podium -- and a few interesting anecdotes abound:

1. I'm flanked by two "bloggers bullpens," lap-top amenable seats for blog pros; I'm a rook sitting in the peanut (albeit plush) seats. Much of their discussion is chronicled on the big screen, a running conversation of green techies. Cool.

2. My friend Redwood (to the right of Tony) helped open the conference last night. During his intro remarks, a blogger (Valerie) typed (flashed behind Ed on the 20x60' screen), Ed is hot. The next entry: Could be global warming. Hilarious, particularly since eco-Ed believes global warming's a hoax.

3. Solar is hot (and getting hotter). I shared a story about ubiquity a few months ago, highlighting air and its ubiquitous virtues. The sun shines brighter: A 97-square mile, solar-loaded site can pacify the country's electricity needs. The technology exists. Land too. And, there's plenty of money. Alas -- so claim the financiers and entrepreneurs -- the economics of solar compliment demand (consumer desire). Now policy-makers and regulators need to raise their shades and open their eyes.

4. Bill McDonough, who keynoted last night's opening session, continues to amaze. As I engaged last month, his talks are invigorating, dishing morsels of wisdom and metaphors about Thomas Jefferson, Einstein, bedouin tents and cherry trees. “If all we have is a strategy of tragedy, what are we offering our kids?” he asked. “I’d like to propose a strategy of hope.” Click here to enjoy his talk.

In sum: There are a lot of really smart people (and lots of really smart money) endeavoring to do good and make money, tackling big generational problems, and creeping from the cusp to a visible core. They are admirably involved in journeys with no foreseeable limits. Bravo.

1 comment:

Matt said...

Ed and McDonough are exactly what greentech needs right now: a watchdog (Ed's the best unconventionally environmental guy there is) and a visionary (McDonough's a philosopher first, environmentalist second). Love'em

-Matt
alwayson.goingon.com