Monday, October 22, 2007

The Laws of Simplicity

Know the feeling when you see, sniff, hear, feel – simply sense – something that's cool (or, to paraphrase Outkast, Something cooler than being cool: Ice cold)? I opened my eyes tonight to John Maeda’s site, The Laws of Simplicity; given my rants about simplicity, clarity, focus and design, it resonated.

To steal from the Freakonomics folks, I bleg (beg via this blog) you to enjoy, absorb and apply Maeda’s 10 cooler-than-being-cool mantras. Here’s an encapsulation:

Law 1: REDUCE
The simplest way to achieve simplicity is through thoughtful reduction.

Law 2: ORGANIZE
Organization makes a system of many appear fewer.

Law 3: TIME
Savings in time feel like simplicity.

Law 4: LEARN
Knowledge makes everything simpler.

Law 5: DIFFERENCES
Simplicity and complexity need each other.

Law 6: CONTEXT
What lies in the periphery of simplicity is definitely not peripheral.

Law 7: EMOTION
More emotions are better than less.

Law 8: TRUST
In simplicity we trust.

Law 9: FAILURE
Some things can never be made simple.

Law 10: THE ONE
Simplicity is about subtracting the obvious, and adding the meaningful.

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