Wednesday, October 10, 2007

POTW: Making Sense of a Million Voices

This week's POTW, Making Sense of a Million Voices, strikes a cord. It digs in to an emerging Web 2.0 company, Wize, and their democratization of Consumer Reports. I've yet to poke around the site, but the theory is wonderful: It's part Long Tail, part Wisdom of Crowds, part Paradox of Choice.

Wize gathers user and expert reviews to make product research easier, quicker and more relevant for you. At Wize you can research tens of thousands of products by price, brand, WizeRank and buzz.
As one of the most disdainful shoppers on the planet, amen.

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